Site Confidence's Organic product is a real user monitoring service that captures every interaction with every page on your website, allowing you to optimise performance for all users.

Web owners need 'synthetic' or 'active' monitoring because its consistent, repeatable testing identifies how the key parts of their site are performing for an average user. Our real user monitoring service, Organic, offers the perfect complement to that: by tracking every user on every page, it can highlight whether some user segments might still be let down, and help you to optimise your site for everyone.

Organic offers two different data capture methodologies to suit your implementation and performance needs – see next tab for details. It will then analyse the rich data set that is returned to us, tailor our queries to suit your needs, and provide you with the reports and alerts that are most important to you. The goal is to capture every performance issue and help you to assess its business impact, so you can prioritise the solutions appropriately.

Organic offers two data capture methodologies to suit your implementation and performance needs:

1. Our appliance-based solution sits behind your firewall, recording all traffic. It is called 'passive', because its data capture has no effect on the operation of the site and the flow of that traffic. It is ideal for customers who would prefer not to modify their code on the site. It also gathers data that is unavailable at the client-side, e.g. server think time.
2. Our tagging approach installs a light-weight Javascript file on every page you want to monitor (typically all of them), and sends the data back to our servers. Easy to implement in a single touch, it suits customers who host their site with a third party, or perhaps have security hurdles that make an appliance-based approach more tricky. Although most of the data captured is the same, tagging does also capture some additional client-side data points, e.g. CDN delivery details, or the timing of DNS look ups, connections, re-directs and so on.

Both methodologies provide the core benefits of real user monitoring (see next tab). But their very different implementation allows customers to choose which suits their web operations the most.

Real user monitoring can offer an exceptional set of valuable benefits to customers:

• Comprehensive error capture: monitoring all users across all pages allows you to capture every performance issue they experience.
• Detailed diagnosis of issues: isolate the causes of poor performance by browser, operating system or device; by geography; by ISP or connectivity; or by user behaviour segments (e.g. online buyers). By understanding which subset of your user group is affected by an issue, you will be better able to diagnose the cause.
• Business impact: by combining performance and user information, you can understand the business impact of poor performance. Most companies' websites are rich, complex properties delivering a variety of services to a wider variety of users. Organic lets you focus on the users and functionality that matter most – and by identifying who is affected by what, you can prioritise your solutions appropriately.
• Keep third parties honest! More and more websites depend on third party content and functionality to deliver good service to users. Check how the use of third party providers is affecting your user experience, then tell them to do something about it!

The key to getting real value from real user monitoring lies in the analysis of the rich data sets it generates, and the customisation of that analysis and subsequent reporting to your needs. Just help us to understand what matters to you, and we will help you to maximise the value that Organic delivers.

Organic delivers actionable information through a variety of means:

• An online results portal, including a series of standard reports on the most commonly requested information.
• Alerts by email or SMS. Customisation is key here. You may not want to know if one user incurred a problem on a non-essential page at 3am! But you are likely to want to know as soon as many key users are affecting in a substantial, business-impacting way. Organic helps you to tailor the information to what you want to know.

The key is to work with us to focus on the performance information and metrics that are vital to you. Real user monitoring generates a very rich set of data. We use a variety of analytical tools to reconstruct meaningful information from that data, such as web pages or user journeys. We then analyse that information to highlight knowledge about your performance that we think you will be interested in. However, key is to get your input into what matters, so that we can then query that knowledge to deliver an actionable outcome: information that you want to use to optimise your performance for your users.

Organic is provided on an annual subscription basis. The cost model is driven primarily by storage requirements. The higher your site’s traffic levels, and the longer you want to store the information we provide, the higher the cost.

Since working these costs out is a relatively complex process, we first identify your business objectives and the performance metrics you are keen to identify. We then propose levels of storage that we think would meet your needs, combine that information with your traffic levels, and produce a price point that we feel offers the best value for your purposes.

Contact us today for a free consultation to explore how real user monitoring could help your business.